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Commercial · Automotive

AutoNation Toyota Arapahoe.

39.7392° N, 104.9903° W — Denver, Colorado

AutoNation Toyota Arapahoe wanted a brand film that placed the dealership within the city it serves — not just another lot shot, but a piece that felt like Denver itself.

We shot aerials across the downtown skyline at dusk, catching the city in that narrow window between daylight and full dark, then wove those establishing shots together with the dealership's own identity to root the brand in its place.

The final film now serves as AutoNation Toyota Arapahoe's primary brand piece.

Stills

From the shoot.

AutoNation Toyota Arapahoe